Rolex is a famous Swiss watch brand known for its high-end timepieces. Here’s what makes them a luxury brand:

Swiss heritage and quality: Since 1905, Rolex has been associated with Swiss watchmaking, renowned for its precision and craftsmanship.

Durable and reliable movements: Their watches are built to last, using high-quality materials and movements that can withstand demanding conditions. Rolex was a pioneer in making wristwatches practical with the invention of the waterproof Oyster case in 1926.

Luxury materials: Many Rolex watches use precious metals like gold and platinum, along with diamonds and other gemstones.

Status symbol: Owning a Rolex signifies wealth, success, and sophistication. Their reputation and exclusivity contribute to their desirability.

Limited availability: Rolex production is controlled to maintain exclusivity, and some models are highly sought after by collectors, driving up their value.

So, Rolex combines top-notch Swiss quality, durable construction, luxurious materials, and a status symbol image to be considered a leading luxury watch brand.