Audemars Piguet is a prestigious Swiss watch manufacturer founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. Here’s what makes them a luxury brand:

Heritage and Craftsmanship: They’ve been around for over a century, honing their craft and building a reputation for quality and expertise in Swiss watchmaking.

In-House Movements: Unlike some brands that source movements, Audemars Piguet creates their own intricate watch mechanisms, showcasing a high level of watchmaking skill.

Complicated Timepieces: They specialize in complex watches with multiple features and functions, beyond just telling time. These can include perpetual calendars, moon phases, and chronographs.

High-Quality Materials: They use premium materials like precious metals (gold, platinum) and meticulously finished cases, making their watches not only functional but beautiful objects.

Limited Production: Audemars Piguet watches are often produced in limited quantities, increasing their exclusivity and collectibility.

Independent Ownership: They remain an independent company, not part of a larger conglomerate, which allows them more control over quality and brand identity.

All these factors contribute to the high price tag and luxurious status of Audemars Piguet watches.